5 Most Important Twitter Marketing Tips You Should Follow To Improve Your Brand Presence On Social Media

When it comes to Twitter marketing, what are the very first things that you think about? The planning, the strategy, and the execution. Right? We are here to share with you some Twitter marketing tips following which you can amplify your brand presence on social media. 

Marketing with Twitter has now become an easy job, especially due to the comprehensive range of marketing features like Twitter ads, Twitter polls, etc. With millions of users actively using this platform, marketers are finding this channel friendly enough to raise their brand voice and connect with a great audience online. 

Have you recently outsourced social media marketing services in Delhi, Noida, UK, or the USA? In that case, you should also have the basic knowledge regarding finding new followers and keeping them engaged on Twitter. 

Here we have listed down a few tips and tricks on Twitter marketing, how you can achieve good results. Just check them out.

5 Twitter marketing tips you need to consider for improving your brand presence

1. Promoting top tweets: Tweets generate high engagement when you use popular hashtags, create visual content, and tweet during peak hours. The moment you add perfection to your tweets, it is likely to attract your Twitter followers and grow the engagement level. Such tweets are master in building brand presence and gaining exposure. 

High engaging tweets are considered as top tweets which when leveraged help in promoting the brand. By promoting the top tweets, you get a chance to attract new followers and make your content visible to a large audience. 

Promoting top tweets increases brand awareness and is considered one of the best marketing strategies on Twitter.

2. Pinning content on your profile: Twitter marketing aims to accomplish good engagement with a good number of followers. One best way to attract new followers to your Twitter profile is by pinning tweets on the profile itself. Whenever Twitter content is pinned, it is visible at the top of the Twitter feed.

Browsing the Twitter platform, you will witness pinned contents at the very top of the Twitter feed. Just like you have the Google ads at the top of your Google Search results. Such content draws in more impressions and enhances brand visibility. 

However, you need to be very selective while pinning your content. Choosing any content randomly and pinning it in your newsfeed is not a good option. Instead, you must find out the best quality content that users find engaging or that has the potential to promote the brand. Pin it and see the result.

3. Tracking branded hashtags: Another Twitter marketing strategy includes tracking brand mentions and hashtags for better reach. Such an approach helps you to get an insight into the social media conversations going around the brand. It finds the followers’ activities, determines their behavior, their demands, their interests, and eventually helps you to analyze your overall brand performance. 

Among so many tweets made on Twitter, tracking the branded hashtags is a great approach to determine the exact position of the brand on social media. You can choose the TrackMyHashtag tool to get accurate results and identify the current topics on which the followers are having a discussion.

4. Using gated content: Won’t you love to drive in traffic from a social media source, especially your Twitter? This is when you need gated content that has the potential to grow your website traffic while increasing the level of engagement. 

Now, gated content is defined as content on the website that can be only accessed when the users perform a certain action. On Twitter, the users need to share or retweet the post to get access to the blog content on the brand’s website. Such a marketing strategy enables a huge flow of website traffic and simultaneously increases the list of viewers. 

5. Focusing on Twitter polls: Twitter has recently added a new feature to its platform termed – Twitter polls. With this poll feature, you can conduct a quiz session or ask your followers to respond to certain questions. 

The question-answer session is usually based on the brand, products, and services. It determines user interests, their demands, their experience, along their feedback. Such a marketing strategy not just helps you to connect with the targeted audience, but even gives you the flexibility to understand the customers and bring out more customer-centric products.   

Final Thoughts

Marketing on Twitter might be an easy cup of tea, but managing the overall task is quite challenging. On Twitter, you get a tool called TrackMyHashtag. It is an AI-driven paid tool that allows users to monitor different hashtags, keywords, and mentions and get an insight into its performance. Analyzing the metrics with the help of its key features you can optimize your Twitter marketing campaign. Every digital marketing service provider uses this marketing tool to perform monitoring and analyzing processes. Even you can learn about this tool and grab the benefits.